The Pitfalls Of Paid For PPC Management Tools
Many people today who manage or use PPC advertising are wondering whether it is worth using paid search management tools.
There are many of these paid for bid management tools out there but what do they offer and are they worth paying for?
Many PPC account holders are lured by paid search management tools because they are promised certain things by the creators of the bid management tool that they are interested in.
Often these tools don’t live up to expectations though, certainly in the early weeks and months of use. Many people find it is a steep learning curve when first using a bid management tool. Configuration with a PPC account can easily take 3-6 months to implement.
Certain ad optimisation that can be done with the free AdWords Editor or AdCentre Desktop PPC management tools can actually take significantly longer with paid for bid management tools.
Those who are unsure about implementing paid for bid management tools often decide to get these complicated bid rules set up by a consultant PPC manager, which then costs them even more money.
This can be very costly and it may actually be best to get a PPC expert to manage your PPC account using the regular AdWords Editor. An experienced PPC manager will know how to get the most from the account for a reasonable management fee, without the need for expensive add on bid management tools.
So all in all, it seems that paid for bid management tools may be an expensive choice when you can get quality PPC ad management using the free tools – as long as it is managed by an experienced PPC manager.
Published on 28/11/2012
