PPC and E-commerce
There are several things to remember when using pay-per-click advertising for e-commerce websites.
When measuring the overall success of a PPC campaign for an e-commerce site, you need to make sure you’ve made the most of both designing your online ads as well as optimising your site for maximum conversions and sales.
If you are an e-commerce website owner using pay-per-click advertising it is worth remembering that although click-through rate is important, it is the conversions that really count.
After all, conversions mean sales which are the ultimate return on investment. Click-through may show that your ad has brought people to your website but they may well bounce off at this stage.
If you are going to maximise conversions then your PPC ads really need to sell. Quality, keyword rich wording and relevant image selection can mean the difference between clicks and conversions.
You can also increase the quality scores of your ads by using clever images and words, which may lead to lower CPC over time, making your PPC campaigns more cost effective.
In order to monitor your return on investment (ROI) from paid online ads you also need to track conversions alongside your costs. Setting up conversion tracking is essential if you are going to measure the financial success of your online ad campaign.
Pay-per-click advertising is a great way to generate sales from your e-commerce website and just a few easy steps will ensure you make the most of your PPC campaigns.
Published on 31/10/2012
