SEO In 2013
With Google’s frequent algorithm updates, SEO practice and management has changed a lot over the last couple of years.
There are likely to be more changes in 2013 too, so how can you ensure that your search engine optimisation is planned strategically for the year ahead?
The main rule to remember with SEO is that content is king. You need to have well written web pages containing relevant keywords in order for Google to rate your website highly.
Link-building or other quick fix SEO methods have resulted in websites tanking in recent times. So the number one rule is that there is no substitute for good written content.
But in the ever changing world of SEO, what else can you do to get your website ranking highly in the search engines?
2013 will be the year when internet marketing managers diversify their SEO methods in order to get good results. Relying on one method no longer necesserily equates to good search engine practice.
Diversifying your SEO could include developing your anchor text and link building tactics. Other methods of online marketing will also become increasingly important in 2013.
For instance social media is gaining in popularity for business use. The more traditional marketing methods such as PR can also be used to promote your brand both offline and online.
So next year should be a brilliant year for search engine optimisation. As long as you diversify your SEO and online marketing methods then you have a good chance of climbing up the search engines and being found by the right people online.
Published on 21/12/2012
