SEO and Other Types of Marketing
Google’s regular algorithm updates means that online marketers have to constantly adapt their SEO methods if they are going to keep up with the changes.
This is very time consuming and the algorithm centric approach is so susceptible to changes that many online companies don’t always have the time or resources to keep up with the changes.
This means that there is beginning to be a shift in thinking about SEO and many companies are now turning the clock back and combining more traditional forms of marketing with SEO to boost their internet marketing.
Working with the algorithms still has its place – and quality SEO methods like using good written content, keyword optimisation and back links still work – but people also have to find different methods if their website is going to remain high on the search engines.
Using these tried and tested SEO methods combined with traditional promotional techniques like PR and offline marketing can really help to boost a company’s presence online.
For example writing press releases that promote a company’s news and developments can help them to be picked up in online publications, as well as traditional press, helping their message to quickly spread online.
Using traditional printed materials to boost your business internet marketing also still has its place, for instance producing a quality leaflet about what your business does can help spread the word offline and direct people to your website.
Keeping an eye on the emerging forms of marketing is also important. Establishing your business on the social networks and ensuring your website is optimised for mobile phone use are also ways of helping to improve the search engine optimisation of your website.
So it is important to think outside the box in terms of marketing your business. Combining SEO methods with other forms of marketing will ensure you are found online by the right people.
Published on 31/10/2012
